Contact

Lead Partner

Wirtschaftsakademie
Schleswig-Holstein
www.wak-sh.de

Hartwig Wagemester
hartwig.wagemester@wak-sh.de
+49 431 / 3016 – 138

Project Management and Communication

REM • Consult
www.rem-consult.eu

Hauke Siemen
bestagers@rem-consult.eu
+49 (0)40 657 903 78

 

Lead Partner

Wirtschaftsakademie
Schleswig-Holstein
www.wak-sh.de

Hartwig Wagemester
hartwig.wagemester@wak-sh.de
+49 431 / 3016 – 138

Project Management and Communication

REM • Consult
www.rem-consult.eu

Hauke Siemen
bestagers@rem-consult.eu
+49 (0)40 657 903 78

 

The Partnership

8 Countries

  • Denmark
  • Estonia
  • Germany
  • Great Britain
  • Latvia
  • Lithuania
  • Poland
  • Sweden

8 Countries

  • Denmark
  • Estonia
  • Germany
  • Great Britain
  • Latvia
  • Lithuania
  • Poland
  • Sweden
Newsletter

Twice a year a newsletter concerning project activities is published. Read the newsletters.

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Twice a year a newsletter concerning project activities is published. Read the newsletters.

Sign up if you want Best Agers newsletter directly in your mailbox.

Please click here to sign up.

County of Pinneberg

County of Pinneberg
Schleswig-Holstein, Germany

www.kreis-pinneberg.de

Responsibilities in the project
Project Partner
The County of Pinneberg participates in Work Package 3 and bears the responsibility for Activity 2 – the analysis of the labour market and employment situation of Best Agers.

About us
The County of Pinneberg is located in the North of Germany (Land Schleswig-Holstein), close to the City of Hamburg, and part of the Metropolitan Region of Hamburg. We are a local authority which engages in the full variety of local and regional processes, always with an eye on the European dimension. As we are – and will be – strongly affected by different impacts of demographic change, we try to integrate our specific local knowledge in this matter, but are similarly interested in exchanging ideas and perspectives with other institutions. In this regard, we cultivate collaborations with Universities and participate in research projects regularly.

Why we participate in Best Agers
Our organisation would like to identify the share of employed and unemployed “Best Agers” by analysing the regional patterns of employment structures in the Metropolitan Region of Hamburg as well as in the Baltic Sea Region. The aim is to sensitise local and regional politicians, planning authorities, business executives, trade associations and employers about the growing potential of “Best Agers”. We want to highlight the importance of keeping this knowledgeable group of elderly employees “economically alive” and available for the labour market. In our opinion, this is one promising approach to counteract the various consequences of demographic change.

Furthermore, we would like to find out, whether and in what way industries and companies in our region have already dealt with the workforce potential that is given by the age group 55+. Thereby, we seek to detect innovative management strategies or other interesting approaches which could be valuable for all project partners. Finally, we are strongly committed to transnational cooperation with respect to demographic challenges. Thus, we are very interested in learning about (and from) strategies of other countries and regions in the Baltic Sea Area.

What we have been doing in the project
One major contribution in Work Package 3 aimed on the identification of regional employment structures in the North of Germany. A broad data-based analysis revealed that in recent years both urban and rural areas are affected by a rapidly growing share of elderly workers. Absolute numbers equally witness huge increases in the age-group 45-54 and among Best Agers and are completed by a growing labour market participation of elderly. Results on unemployment characteristics and regional retirement patterns show diverging trends across genders and in-between age-groups: unemployment rates for Best Agers remain high, despite decreasing absolute number.

Three parallel regional studies from Sweden and Poland based on the same catalogue of indicators cover the transnational dimension. A summary report was published in early 2012.

As a second major contribution, a questionnaire study among 150 regional enterprises in the County of Pinneberg disclosed employers’ attitudes towards demographic challenges and employment of elderly. Summarizing the main results, regional companies have not sufficiently dealt with the workforce potential that is given by Best Agers. All in all, enterprises are quite aware of upcoming demographic challenges, but haven’t turned this insight into concrete action yet. Although ascribing high significance to age-specific activities, an implementation of systematic approaches regarding demographic change is lacking.

Parallel studies among enterprises in the BSR partner countries partly highlight similar problems, but show solutions and ideas as well. In this regard, especially Swedish companies reveal systematic age-specific measures and offer opportunities for elderly workers such as Mentoring.

Finally, sensitizing local and regional politicians, employers and other regional actors about the potential of “Best Agers” needs a long breath. Besides efforts on the regional and local level, the County of Pinneberg also engages in the Brussels-based “Demographic Change Network of Regions” (DCRN) in order to share own expertise and experiences and to learn from partner regions in the EU.

What we have achieved and learned
It was the first time that the County of Pinneberg participated in a big and longer lasting European project. As a matter of fact we collected quite an amount of new impressions and experience concerning interregional cooperation  and about how to run such a project. This comprises working methods as well as technical rules. But: it is possible - which is one of the most important lessons we have learned and which should be taken as an encouragement for local authorities to engage in working together with partners from other regions in Europe.

A very notable result of the project is  undoubtedly the awareness rising of an ageing workforce and their impact on regional labour markets. This has been achieved through press coverage and local events (panel discussions, presentations at fairs and conferences). From the subject-specific point of view it has been an enrichment to learn from and share experience with specialists from the partner regions. Getting to know different approaches towards age management in companies should be helpful for setting up strategies in our own region or county. This assessment includes the hope that there will be active and competent people around who take over the responsibility to keep the knowledge of experienced employees in the region and in the companies. This is synonymous with the responsibility to preserve the region’s competitiveness.

 

Contact person
Tobias Kuckuck
Project Coordination and Communication
t.kuckuck@kreis-pinneberg.de

 

+49 (0) 4121/4502 4411

 

County of Pinneberg
Schleswig-Holstein, Germany

www.kreis-pinneberg.de

Responsibilities in the project
Project Partner
The County of Pinneberg participates in Work Package 3 and bears the responsibility for Activity 2 – the analysis of the labour market and employment situation of Best Agers.

About us
The County of Pinneberg is located in the North of Germany (Land Schleswig-Holstein), close to the City of Hamburg, and part of the Metropolitan Region of Hamburg. We are a local authority which engages in the full variety of local and regional processes, always with an eye on the European dimension. As we are – and will be – strongly affected by different impacts of demographic change, we try to integrate our specific local knowledge in this matter, but are similarly interested in exchanging ideas and perspectives with other institutions. In this regard, we cultivate collaborations with Universities and participate in research projects regularly.

Why we participate in Best Agers
Our organisation would like to identify the share of employed and unemployed “Best Agers” by analysing the regional patterns of employment structures in the Metropolitan Region of Hamburg as well as in the Baltic Sea Region. The aim is to sensitise local and regional politicians, planning authorities, business executives, trade associations and employers about the growing potential of “Best Agers”. We want to highlight the importance of keeping this knowledgeable group of elderly employees “economically alive” and available for the labour market. In our opinion, this is one promising approach to counteract the various consequences of demographic change.

Furthermore, we would like to find out, whether and in what way industries and companies in our region have already dealt with the workforce potential that is given by the age group 55+. Thereby, we seek to detect innovative management strategies or other interesting approaches which could be valuable for all project partners. Finally, we are strongly committed to transnational cooperation with respect to demographic challenges. Thus, we are very interested in learning about (and from) strategies of other countries and regions in the Baltic Sea Area.

What we have been doing in the project
One major contribution in Work Package 3 aimed on the identification of regional employment structures in the North of Germany. A broad data-based analysis revealed that in recent years both urban and rural areas are affected by a rapidly growing share of elderly workers. Absolute numbers equally witness huge increases in the age-group 45-54 and among Best Agers and are completed by a growing labour market participation of elderly. Results on unemployment characteristics and regional retirement patterns show diverging trends across genders and in-between age-groups: unemployment rates for Best Agers remain high, despite decreasing absolute number.

Three parallel regional studies from Sweden and Poland based on the same catalogue of indicators cover the transnational dimension. A summary report was published in early 2012.

As a second major contribution, a questionnaire study among 150 regional enterprises in the County of Pinneberg disclosed employers’ attitudes towards demographic challenges and employment of elderly. Summarizing the main results, regional companies have not sufficiently dealt with the workforce potential that is given by Best Agers. All in all, enterprises are quite aware of upcoming demographic challenges, but haven’t turned this insight into concrete action yet. Although ascribing high significance to age-specific activities, an implementation of systematic approaches regarding demographic change is lacking.

Parallel studies among enterprises in the BSR partner countries partly highlight similar problems, but show solutions and ideas as well. In this regard, especially Swedish companies reveal systematic age-specific measures and offer opportunities for elderly workers such as Mentoring.

Finally, sensitizing local and regional politicians, employers and other regional actors about the potential of “Best Agers” needs a long breath. Besides efforts on the regional and local level, the County of Pinneberg also engages in the Brussels-based “Demographic Change Network of Regions” (DCRN) in order to share own expertise and experiences and to learn from partner regions in the EU.

What we have achieved and learned
It was the first time that the County of Pinneberg participated in a big and longer lasting European project. As a matter of fact we collected quite an amount of new impressions and experience concerning interregional cooperation  and about how to run such a project. This comprises working methods as well as technical rules. But: it is possible - which is one of the most important lessons we have learned and which should be taken as an encouragement for local authorities to engage in working together with partners from other regions in Europe.

A very notable result of the project is  undoubtedly the awareness rising of an ageing workforce and their impact on regional labour markets. This has been achieved through press coverage and local events (panel discussions, presentations at fairs and conferences). From the subject-specific point of view it has been an enrichment to learn from and share experience with specialists from the partner regions. Getting to know different approaches towards age management in companies should be helpful for setting up strategies in our own region or county. This assessment includes the hope that there will be active and competent people around who take over the responsibility to keep the knowledge of experienced employees in the region and in the companies. This is synonymous with the responsibility to preserve the region’s competitiveness.

 

Contact person
Tobias Kuckuck
Project Coordination and Communication
t.kuckuck@kreis-pinneberg.de

 

+49 (0) 4121/4502 4411

 
Project Activities

Watch the "Best Agers" documentary film!

The film "Best Agers - Meeting Demographic Change" portraits four persons from four countries at the crossroads between working life and retirement. Watch the four episodes and see how exciting and full of important decisions life can be even when you think you have seen it all!

All Activities

Click here

Watch the "Best Agers" documentary film!

The film "Best Agers - Meeting Demographic Change" portraits four persons from four countries at the crossroads between working life and retirement. Watch the four episodes and see how exciting and full of important decisions life can be even when you think you have seen it all!

All Activities

Click here

"Best Agers defy the consequences of demographic change: Cities and regions of the Baltic Sea Region find creative ways of disclosing and utilizing the unused potentials of the age group 55+"

"Best Agers are a valuable resources for the Baltic Sea Region: They possess valuable experience, know-how and skills which we cannot afford to neglect"

"Best Agers are well-educated, motivated and healthier than ever and can be mobilized to counteract brain drain and the loss of human capital in the Baltic Sea Region"

"Innovation is not an exclusive domain of young people - we support Best Agers’ entrepreneurship in the Baltic Sea Region"

"The nineteen Best Agers partners work towards a cross-generational innovation environment in the Baltic Sea Region"